Meet the Founder

The story behind
Zoí The Artisan Lab

Hi, I’m Gabriela, founder of Zoí The Artisan Lab. Born and raised in Venezuela, and now living in New York City, I have spent the past 13 years working as a graphic designer, guided by creativity, beauty, and the desire to create meaningful experiences through design.

Six years ago, I left my country carrying many dreams among them, the dream of becoming the woman I wanted to be and the mother I aspired to be. What I did not know then was that life had its own plans for me. The challenges and lessons along the way became the path that led me into deep personal growth, spirituality, and consciousness.

I began exploring practices such as yoga, meditation, Qi Gong, and mindful living. Through that journey, I discovered a more intentional way of caring for myself — one rooted in balance, wellness, and presence.

That transformation inspired me to begin formulating my own skincare products in 2020. What started as personal research soon evolved into something greater. I continued studying, developing formulas, and creating products for others who were also seeking cleaner, more conscious alternatives.

Zoí was born from the desire to share that knowledge and to remind people that a healthier life begins with the choices we make every day, not only in what we consume, but also in what we choose to place on our skin.

Every product is created with care, clean ingredients, and the belief that self-care can be both beautiful and meaningful. More than skincare, Zoí is an invitation to slow down, reconnect, and create rituals that nourish both skin and soul.

Thank you for being here and for supporting this dream.

With love,
Gaby ♡